If anyone was wondering what the "Associated" designation means on the hero's information page is, I found out by mistake.
In my case, I had someone log on for me while I was on vacation so as not to leave a "no one is home" sign out front of my domain :)
In doing so, the game
The Devs have also confirmed that eventually a "Proxy" capability will be implemented to address what was my original problem, going on vacation and leaving the game unattended. However in the meantime, there is no fix so beware having someone else log into your account as you will forever be associated :D